Lutro in Vitro
Diciplines
Illustration
Packaging design
Logo design
Illustration
Packaging design
Logo design
Role
Lead designer
Lead designer
Lutro in Vitro is a small business located in the heart of Hardanger. They make the most amazing jams, jellies and chutneys from fruits and vegetables cultivated at the farm.
«Lutro in Vitro» stems from latin, which directly translates to «Lutro on glass». Since Lutro in Vitro primarily manufactures and delivers products, it was important that the labels were given the opportunity to shine and that the main focus was to be given to the content. Therefore, the logo is minimalistic and simple, yet honest and clear, blending well into the «environment» of the labels.
Through honest, organic and natural illustrations the packaging reflects the quality and honesty of the products.